Author: Twelve31

Why Buying is Better than Building for Small Business Growth: Insights from Engine 2s

In today’s uncertain economic climate, many small business leaders recognize the importance of developing and accelerating alternative engines of growth for the future. These new businesses, known as “Engine 2s,” use the scale benefits of the core business to grow faster than an independent start-up could. During downturns, companies make bold moves that enable them..

Small Business Ownership: The Game of Life

Small business ownership can feel like a game, complete with ups, downs, and unexpected twists and turns. It’s a thrilling adventure, where success is determined by strategy, teamwork, and a never-say-die attitude. And like any good game, it takes a team to win. Just as the Chiefs and the Eagles will bring their A-game to..

When things get rocky, practice deliberate calm

In unusually difficult situations, a counterintuitive response to stress is what many leaders should aim for, say Jacqueline Brassey, McKinsey senior knowledge expert, and McKinsey senior partner Aaron De Smet as they talk about their new book, Deliberate Calm: How to Learn and Lead in a Volatile World (HarperCollins, November 2022), on The McKinsey Podcast..

Why Your Website Needs an SSL Certificate

Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What exactly does it all mean? Websites that are HTTPS have an SSL certificate. SS-what? SSL stands for Secure Sockets Layer and is a..